Projects

3D Projection Mapping Experience.

BMW launched two models of their 3 series cars in Mumbai. Experiential Design Lab was hired to design and implement a projection mapping experience to precede the car reveal.

Where: Mumbai When: 2012 Client: BMW India
Project Partners: Roll over this link Concept: Experiential Design Lab
Art Direction: Andrea Romoli
Motion Graphics: Kanaka, Andrea Fresnot
Setup and equipment: Showtime & Dynamix
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Digital Experience at exhibition pavilion.

Gesture, touch and sensor-based intuitive interactivity, augmenting the exhibition experience to convey the brand message and communication about their offerings.

Where: Bangalore, Delhi When: 2012 Client: Metro Cash & Carry, India
Project Partners: Roll over this link Lead Agency: AVANTGARDE, India
Branding: AVANTGARDE, India
Spatial design and implementation: Electra Events and Exhibitions, India
Digital Experience design and implementation: Experiential Design Lab, India
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Experiential launch campaign across GCC states.

Embedding intuitive intelligence in seemingly inanimate elements, augmenting the launch campain experience with subtle interactivity, thereby delivering the brand message and communication about their new offering.

Where: 7 Gulf countries When: 2012 Client: BMW, Dubai
Project Partners: Roll over this link
Interiors, Fit-outs and Production: Big Boys Interiors, UAE
Digital Experience and Interactive Lighting: Experiential Design Lab, India
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India's biggest touchphone

A functional replica of the new Sony Xperia S smart phone, created to celebrate its launch in India. This feat has found its way into the Limca Book of Records as India's biggest touchphone.

Where: New Delhi, NCR When: 2012 Client: Iris Worldwide
Project Partners: NuTech, Lalit Arts.
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The Facade as a Canvas

An immersive and interactive installation presented on the facade of the British Council, New Delhi for the formal inauguration of the renovated resource center.

Where: New Delhi When: 2009 Client: British Council, New Delhi
Project Partners: Roll over this linkconcept artist and visual content: Vishal K Dar
experience definition: xdlab & Studio Vishal K Dar
experiential systems (hardware & software): xdlab
BCL Architecture: Charles Correa
BCL Mural Art: Howard Hodgins
Code help: Flight404
Coded in open source language: Processing
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