Marketing/Activation

3D Projection Mapping Experience.

BMW launched two models of their 3 series cars in Mumbai. Experiential Design Lab was hired to design and implement a projection mapping experience to precede the car reveal.

Where: Mumbai When: 2012 Client: BMW India
Project Partners: Roll over this link Concept: Experiential Design Lab
Art Direction: Andrea Romoli
Motion Graphics: Kanaka, Andrea Fresnot
Setup and equipment: Showtime & Dynamix
to see project credits.
Read more...

Digital Experience at exhibition pavilion.

Gesture, touch and sensor-based intuitive interactivity, augmenting the exhibition experience to convey the brand message and communication about their offerings.

Where: Bangalore, Delhi When: 2012 Client: Metro Cash & Carry, India
Project Partners: Roll over this link Lead Agency: AVANTGARDE, India
Branding: AVANTGARDE, India
Spatial design and implementation: Electra Events and Exhibitions, India
Digital Experience design and implementation: Experiential Design Lab, India
to see project credits.
Read more...

Experiential launch campaign across GCC states.

Embedding intuitive intelligence in seemingly inanimate elements, augmenting the launch campain experience with subtle interactivity, thereby delivering the brand message and communication about their new offering.

Where: 7 Gulf countries When: 2012 Client: BMW, Dubai
Project Partners: Roll over this link
Interiors, Fit-outs and Production: Big Boys Interiors, UAE
Digital Experience and Interactive Lighting: Experiential Design Lab, India
to see project credits.
Read more...

India's biggest touchphone

A functional replica of the new Sony Xperia S smart phone, created to celebrate its launch in India. This feat has found its way into the Limca Book of Records as India's biggest touchphone.

Where: New Delhi, NCR When: 2012 Client: Iris Worldwide
Project Partners: NuTech, Lalit Arts.
Read more...

Mapped content projection for product presentation

3d projection mapping on the newly launched luxury products of double-door refrigerator and washing machine presents detailed information about the products, their inner workings, machinery and interiors.

Where: New Delhi, NCR When: 2010 Client: LG Electronics
Project Partners: Onstudio, Rome.
Read more...
Copyright © Experiential Design Lab | 2011. All rights reserved.