|Metro engaged our consortium to implement the Metro Pavillion at the 'Germany+India 2011-2012' event, held in Bangalore and Delhi. Experiential Design lab designed and implemented the digital experience within the space.
The goal of this space was to communicate Metro groups activites and its value chain to the general public and raise awareness of its presence in India. The Metro Pavilion was a popular destination with the general public as they engaged with various intuitive interfaces to learn about Metro in a fun and engaging way:
View the embedded image gallery online at:
Digital Experience at exhibition pavilion.
Gesture, touch and sensor-based intuitive interactivity, augmenting the exhibition experience to convey the brand message and communication about their offerings.
|Where: Bangalore, Delhi||When: 2012||Client: Metro Cash & Carry, India|
|Project Partners: Roll over this link Lead Agency: AVANTGARDE, India
Branding: AVANTGARDE, India
Spatial design and implementation: Electra Events and Exhibitions, India
Digital Experience design and implementation: Experiential Design Lab, India to see project credits.
Read 4577 times
Published in Marketing/Activation