Who we have makes us what we are

Interaction Designers, Embedded Electronics specialists, Graphical, Natural and Tangible User Interface experts, Multi-platform Software Developers, New Media Content creators: We are a passionate, multi-faceted team that delivers lasting solutions, partnering with you in a journey of co-creation, from concept to implementation, integration and sustenance.

Anurag Sehgal

Founder Director and Head, Interaction Design

Anurag Sehgal is a renowned Interaction Design Consultant, who believes that Digital-aided and customer-centric innovation offers new and unique opportunities and new business models (disruptions) for all industry segments. He aims to collaborate strategically with businesses to transform & realise this potential within today’s new business landscape.

His theoretical foundations come from his Masters in Interaction Design at the Interaction Design Institute Ivrea, Italy, 2005. Prior to this, he graduated in Fashion Design from NIFT, New Delhi in 2001, his final project being an exploration in wearable electronics. He also worked on cultural-artefact-inspired HCI for “The Crossing Project”, an internationally acclaimed research project for Xerox PARC, that formed the basis of various innovations in Natural User Interfaces, Tangible User Interfaces and Graphical User Interfaces.

Mustafa Siddiqi

Director and Head, Electronics

Mustafa is a technologist with a computer science and electronic engineering background. He has been responsible for the engineering and implementation of the multimedia museum ‘Eternal Gandhi’ in Delhi. This museum represents one of the most important examples of interactive museums in the world.

Mustafa has led projects at Xerox PARC, where he has been one of Crossing Project’s main participators, a project that has been awarded as “The most innovative project in the interaction design field of year 2002” at the Interactive Media Design Awards of Prix Electronica and the Gold Award of I.D. Magazine.

Puneet Monga

Director and Head, Software & New Media

Puneet has been keen on digital explorations ever since his days at the School of Planning and Architecture, New Delhi. He is amongst the earliest bunch of professionals to have worked on TUI and GUI solutions, content and software. In 2001, he was the principal interactive software developer for the internationally acclaimed “Crossing Exhibit” which received numerous accolades in the field of Interaction Design.

In 2007, he developed a PATA award winning interactive virtual tour of Buddhist and World Heritage Sites of India, under the Incredible India Campaign. Apart from software, his expertise and experience expand to the realm of spatial design, content development, marketing and management. Puneet still enjoys working on his multi-monitor console the most, coding fervently.

Andrea Romoli

Collaborator, New Media

Andrea Romoli graduated in the science of communication from the university of ‘LA Sapienza’, Rome, where he was also awarded the Masters Degree in Advanced Communication. Very passionate for art and literature, his interest in visual communication grew during his program. Andrea started off by working for various communication agencies in Rome. He continued in India, where he worked as an art director and communication designer for various projects with companies like Nokia, Telecom, British Council and Barilla, to name a few.

Now back in Rome, he continues his passion for immersive, interactive and multi-sensory communication. A strong believer in democratising communication, he enjoys his work, develops marketing strategies for unconventional advertisement, producing TV spots and cross-platform communication strategies for various companies on the web platform, urban landscape and digital devices, as well as his music, performing as a DJ and VJ for various festivals in Europe.

Shah Alam

Solution Architect

Alam is at the forefront of an exciting gamut of software development at the office. From cross-platform applications to web-based solutions, and from hardware-specific code to entirely unchartered avenues, Alam revels in leading his colleagues across challenges on a daily basis.

Mohd. Azka

Team Lead, Embedded Electronics

Azka leads a team of Electronics Engineers across daily expeditions of adventures. From hardcore electronics development to writing code for microprocessors, switching seamlessly between protocols and development environments, Azka is a wizard of his domain.